Landing page for Toothy, an AI assistant for dental RCM, with options to book a demo and images of dental professionals and patients.
YC
Redesign
Concept
Landing Pages
Visual Identity
Motion
Graphics

About Toothy

Toothy.ai transforms dental practices by automating back-office tasks and streamlining Revenue Cycle Management (RCM), cutting costs and boosting efficiency.
Problem
Toothy.ai was accepted into the YC Winter Batch and urgently needed a complete website overhaul to reflect their growth.
Deadline
”ASAP, by Monday if possible.” - CEO of Toothy
Solution
Awesomic, a marketplace for vetted talents, connected Toothy with design and dev in less than 24 hours. By the next day, updates were already underway, delivering a polished new website right on time.
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Industry
Health
Location
🇺🇸 U.S.A.
Duration
2 weeks
Plans
Pro

Visual Identity

We chose purple as the primary brand color for its connection to AI and healthcare, refining their visual identity to show more professional maturity. Feedback guided the use of clean typography, serious tones, and relatable imagery to establish trust.

Website redesign

Our main goal was to redesign the website to establish trust and appeal to dentists and office staff while converting visitors into leads.
Website homepage for Toothy, an AI assistant for dental revenue cycle management, showing a dentist illustration with a large tooth and options to book a demo or hear a demo audio.
Landing page for Toothy, an AI assistant for dental revenue cycle management, showing booking options and images of dental professionals with patients.
Landing page for Toothy, an AI assistant for dental revenue cycle management, showing booking options and images of dental professionals with patients.
Tailored Messaging
Balanced communication for dentists and office staff to build trust and drive interest.
Professional Visual Identity
Delivered clean design with custom illustrations to instill trust and credibility.
Rapid Execution
Completed a full website redesign in record time to meet YC-driven deadlines.
Toothy AI assistant for dental RCM automates insurance verifications, claims processing, and appeals with seamless integration, improving accuracy and cash flow.
Infographic showing Toothy's process with four steps: Integration, Insurance Verification, Claims Processing, and Appeals & Aging, plus benefits like automation, accuracy, cash flow acceleration, and HIPAA compliance.
Toothy AI assistant for dental RCM automates insurance verifications, claims processing, and appeals with seamless integration, improving accuracy and cash flow.

Illustrations

Summary
In just 7 days, Awesomic revamped Toothy.ai’s website to meet their urgent YC Winter Batch deadline. From refining the visual identity to a complete Webflow handoff, we delivered a professional and polished design that resonated with both dentists and office staff.
toothy logo

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