HOW TO HIRE A WEBSITE DESIGNER IN 2024
When we talk about building a proper website, there are many pieces to the puzzle—researching, wireframing, designing graphics, and ensuring a smooth user experience, just to name a few. You may be asking why creating a beautiful website is essential. Reports show that 50% of users say a website’s appearance is how they judge the brand. In other words, you may lose 50% of customers because of your website design.
That’s why hiring a professional web designer to bring the pieces together and build a high-quality, modern website that your company is proud to present to its customers is vital. After all, according to Statista, over 5 billion people have access to the Internet, meaning they can all visit your website.
Now, imagine visitors landing on your site and instantly understanding what you do and how it benefits them through powerful visual storytelling. That's what a skilled web designer brings – they transform clicks into customers.
Let’s explore this topic further and uncover everything you need to know about finding the best web designer for hire.
Benefits of Hiring a Professional Web Designer
Your website should communicate your message and help visitors understand your brand. It can be a powerful tool for making an excellent first impression on your prospects and giving them precisely what they want.
This is what adequately done web design takes care of. Let’s look at some of the most prominent benefits that you’ll get when you hire a professional website designer.
High-quality web experiences
Your website is an online ambassador of your brand. Web designers will transform website woes into user-friendly wins, keeping visitors engaged and happy.
Their work includes brainstorming, planning, and building web pages that deliver your message. To achieve this goal, web designers must combine various visual elements, such as graphics, photos, texts, and animations, with UX/UI techniques and some technical implementation. A job that’s challenging for anyone who doesn’t have the background necessary to do so.
Bring your vision to life
A skilled web designer will be your partner in bringing your vision to life. They'll take your ideas and transform them into a stunning online reality. But it's a two-way street! Clear and open communication throughout the project is crucial. Sharing your thoughts, inspirations, and feedback ensures your website reflects your unique brand and goals.
Your web designer can gain a deep understanding of your vision through brainstorming sessions and collaborative discussions. This collaborative approach ensures that your website is more than just beautiful and strategically designed to achieve your business objectives. So don’t just hire them and never speak with them again.
Save time and resources
Experienced web designers understand industry-specific design theory principles and know how to structure websites to ensure a smooth user experience.
Studies show that a well-designed website can increase conversion rates by 200% – that's like turning window shoppers into paying customers!
Access to a variety of skills and expertise
Another benefit of hiring a professional Web designer is that they are committed to exploring different tactics to make their work more efficient and effective.
They understand the value of researching the audience, mapping out different versions of UX, and conducting A/B tests to create a proper user interface. In short, they can put themselves in the user’s shoes and build websites from their perspective.
How to find and hire a website designer in 4 steps
Looking for perfect candidates can be challenging when you need to hire a website designer for your company. However, you can go through a couple of steps to choose the most reliable candidates for the job.
Let’s take a look at the essential steps for finding a high-quality website designer that adds high value to your team:
Step 1: Determine your business goals and needs
It all starts with mapping out your company’s objectives and business goals. You must have a clear vision before investing your time and resources into hiring a website designer.
So, consider your company’s overall objectives and clarify the message you want to convey with the website you want to create. Who exactly is the target audience? How do you want them to perceive your brand? What do you want them to do through your website? This last question is crucial to define your website’s direction, so take it seriously.
Understanding these core principles will help you create a vision for the person you are looking for, giving you a better chance of achieving your goals.
Step 2: Research and screen potential candidates
So, you've got your goals all mapped out – awesome!
Now, let’s look for a website designer for hire. It is crucial to check web designers’ technical skills, including their understanding of UX design, UI elements, SEO best practices, HTML/CSS coding, and juggling design software like a pro. This also includes graphic design, typography, composition, and color theory. Besides, a good website designer must also have proper communication, organization, and problem-solving skills, ensuring smooth interaction with the rest of the team.
Step 3: Evaluating portfolios and previous work
Before making your final choice, you must review your candidate’s work through their portfolios and see the results they have achieved for their past employers.
Generally, it is a good sign if a website designer has poured much time and energy into creating a perfect portfolio with polished, professional-looking, and eye-catching examples of their previous work.
This way, you can check their style and approach to website design and see if they align with your vision for the projects you’d like to execute with them.
Nowadays, many companies offer the service of shortlisting candidates, but it’s usually very pricey and with no guaranteed returns. Don’t fall for it; look for alternatives like the Awesomic app. We find and vet candidates ready to jump in and contribute with high-value inputs in as few as 24 hours due to their technical skills and industry expertise. You tell us your business needs, and our AI algorithm will work its magic, matching you with designers who are a perfect fit!
Now, to the fourth step: whether you decide to do it all yourself or hire a company.
Step 4: Communicating Your Project Requirements
Once you have chosen suitable candidates who meet your expectations, it is essential to communicate your project requirements to them and answer all of their questions about different aspects of the work.
This step will help them understand your vision and reduce the chances of misunderstandings, which often result in inefficient processes for both sides.
You must communicate about project scopes, deliverables, deadlines, and specific requirements. It would also help if you could agree to schedule regular updates, ensuring consistent alignment on the project’s directions.
Other factors to consider when hiring a website designer
There are a couple of factors to consider when searching for a website designer. These professionals must possess high-level, comprehensive foundational skills to deliver websites that excite visitors about your brand.
More specifically, the ideal candidates will know how to develop the user persona profiles, create different layout pages with the site map, and design user flows.
Of course, this level of expertise comes with years of relevant experience in the industry, so you should also be mindful of that factor. Experienced website designers know how to approach and solve a problem in a way that is appealing to your online visitors.
Another relevant factor to consider is their design style and aesthetic, which includes theoretical knowledge of color psychology, web fonts, and grid systems, as well as their personal touch on the visual side of the website.
This aspect is essential because a website designer’s style can influence your brand perception and should align with your ideal customer profile.
Besides style, checking their expertise in responsive web design and the latest design trends is essential. This way, you ensure your web designer is always aware of what tools and tactics they should use to design websites that match current global standards.
A good website designer should be able to assist your search engine optimization (SEO) efforts. This includes ensuring that your website’s overall structure, layout, speed, mobile responsiveness, and performance are SEO-friendly. This will allow you to rank higher on relevant keywords and attract organic traffic to your website.
Lastly, your ideal candidate should have good time management skills. They'll juggle deadlines and deliverables like pros, ensuring your project stays on track.
Other options to find a website designer for hire
When searching for the top talent to assist your web design efforts, there are a couple of options to consider. Let’s have a closer look at each one of them:
Freelance Web Designers
The first option is to look for an individual freelance web designer with good experience and expertise in their field. You can use platforms like Upwork, Fiverr, WorkingNotWorking, or others to choose the top talent.
Working with freelancers can be beneficial because of their cost efficiency and speed of work delivery. However, navigating freelance platforms and vetting candidates can take time, and getting a freelancer who owns the projects and offers smooth communication is even more challenging. This is where agencies and other specialized companies thrive.
As a specialized design platform, Awesomic, for instance, streamlines the process by AI-matching your project requirements with skilled designers in as few as 24 hours and offers communications updates at least once every business day.
Design Agencies
Another way to proceed with hiring a web designer is to ask for help from design agencies that offer relevant services to your business needs.
This way, you can access a wider team of experienced professionals, guaranteeing reliability and a smooth experience leading to your desired result. Agencies will have more resources to help you achieve your goals, but they are usually pricey.
Design Directories and Platforms
The design directory is where you can find a selection of web design service providers with their profiles and work examples. This way, you have many options when searching for a perfect provider for your company.
Tips for Finding the Ideal Web Designer for Your Business
If we look at the step-by-step approach to finding a perfect web designer to help your company shine online, it all starts with clearly defining your project requirements and expectations to determine what kind of talent you need to look for.
It would help if you had a set budget for the whole process to ensure that the expectations are aligned from both sides.
Then, you are ready to find perfect candidates on relevant platforms. Remember to review your chosen candidate’s client testimonials and feedback from previous collaborators to avoid misunderstandings throughout the process.
After that, you are ready to conduct interviews, check their personality match with the team, and make the offer to the candidate who has a proven track record and is motivated to assist you in designing a perfect website for your business.
Find the perfect website designer for your needs with Awesomic
Hiring a reliable web designer can bring a lot of skill and expertise to your team – they listen to your ideas, do proper customer research, add their personal touch, and design web pages that excite your online visitors about your brand.
We invite you to check out our Awesomic plans, which have a monthly payment and no added fees. Awesomic connects you with vetted web designers who understand your needs because they have previously solved similar issues in similar industries.
When we talk about building a proper website, there are many pieces to the puzzle—researching, wireframing, designing graphics, and ensuring a smooth user experience, just to name a few. You may be asking why creating a beautiful website is essential. Reports show that 50% of users say a website’s appearance is how they judge the brand. In other words, you may lose 50% of customers because of your website design.
That’s why hiring a professional web designer to bring the pieces together and build a high-quality, modern website that your company is proud to present to its customers is vital. After all, according to Statista, over 5 billion people have access to the Internet, meaning they can all visit your website.
Now, imagine visitors landing on your site and instantly understanding what you do and how it benefits them through powerful visual storytelling. That's what a skilled web designer brings – they transform clicks into customers.
Let’s explore this topic further and uncover everything you need to know about finding the best web designer for hire.
Benefits of Hiring a Professional Web Designer
Your website should communicate your message and help visitors understand your brand. It can be a powerful tool for making an excellent first impression on your prospects and giving them precisely what they want.
This is what adequately done web design takes care of. Let’s look at some of the most prominent benefits that you’ll get when you hire a professional website designer.
High-quality web experiences
Your website is an online ambassador of your brand. Web designers will transform website woes into user-friendly wins, keeping visitors engaged and happy.
Their work includes brainstorming, planning, and building web pages that deliver your message. To achieve this goal, web designers must combine various visual elements, such as graphics, photos, texts, and animations, with UX/UI techniques and some technical implementation. A job that’s challenging for anyone who doesn’t have the background necessary to do so.
Bring your vision to life
A skilled web designer will be your partner in bringing your vision to life. They'll take your ideas and transform them into a stunning online reality. But it's a two-way street! Clear and open communication throughout the project is crucial. Sharing your thoughts, inspirations, and feedback ensures your website reflects your unique brand and goals.
Your web designer can gain a deep understanding of your vision through brainstorming sessions and collaborative discussions. This collaborative approach ensures that your website is more than just beautiful and strategically designed to achieve your business objectives. So don’t just hire them and never speak with them again.
Save time and resources
Experienced web designers understand industry-specific design theory principles and know how to structure websites to ensure a smooth user experience.
Studies show that a well-designed website can increase conversion rates by 200% – that's like turning window shoppers into paying customers!
Access to a variety of skills and expertise
Another benefit of hiring a professional Web designer is that they are committed to exploring different tactics to make their work more efficient and effective.
They understand the value of researching the audience, mapping out different versions of UX, and conducting A/B tests to create a proper user interface. In short, they can put themselves in the user’s shoes and build websites from their perspective.
How to find and hire a website designer in 4 steps
Looking for perfect candidates can be challenging when you need to hire a website designer for your company. However, you can go through a couple of steps to choose the most reliable candidates for the job.
Let’s take a look at the essential steps for finding a high-quality website designer that adds high value to your team:
Step 1: Determine your business goals and needs
It all starts with mapping out your company’s objectives and business goals. You must have a clear vision before investing your time and resources into hiring a website designer.
So, consider your company’s overall objectives and clarify the message you want to convey with the website you want to create. Who exactly is the target audience? How do you want them to perceive your brand? What do you want them to do through your website? This last question is crucial to define your website’s direction, so take it seriously.
Understanding these core principles will help you create a vision for the person you are looking for, giving you a better chance of achieving your goals.
Step 2: Research and screen potential candidates
So, you've got your goals all mapped out – awesome!
Now, let’s look for a website designer for hire. It is crucial to check web designers’ technical skills, including their understanding of UX design, UI elements, SEO best practices, HTML/CSS coding, and juggling design software like a pro. This also includes graphic design, typography, composition, and color theory. Besides, a good website designer must also have proper communication, organization, and problem-solving skills, ensuring smooth interaction with the rest of the team.
Step 3: Evaluating portfolios and previous work
Before making your final choice, you must review your candidate’s work through their portfolios and see the results they have achieved for their past employers.
Generally, it is a good sign if a website designer has poured much time and energy into creating a perfect portfolio with polished, professional-looking, and eye-catching examples of their previous work.
This way, you can check their style and approach to website design and see if they align with your vision for the projects you’d like to execute with them.
Nowadays, many companies offer the service of shortlisting candidates, but it’s usually very pricey and with no guaranteed returns. Don’t fall for it; look for alternatives like the Awesomic app. We find and vet candidates ready to jump in and contribute with high-value inputs in as few as 24 hours due to their technical skills and industry expertise. You tell us your business needs, and our AI algorithm will work its magic, matching you with designers who are a perfect fit!
Now, to the fourth step: whether you decide to do it all yourself or hire a company.
Step 4: Communicating Your Project Requirements
Once you have chosen suitable candidates who meet your expectations, it is essential to communicate your project requirements to them and answer all of their questions about different aspects of the work.
This step will help them understand your vision and reduce the chances of misunderstandings, which often result in inefficient processes for both sides.
You must communicate about project scopes, deliverables, deadlines, and specific requirements. It would also help if you could agree to schedule regular updates, ensuring consistent alignment on the project’s directions.
Other factors to consider when hiring a website designer
There are a couple of factors to consider when searching for a website designer. These professionals must possess high-level, comprehensive foundational skills to deliver websites that excite visitors about your brand.
More specifically, the ideal candidates will know how to develop the user persona profiles, create different layout pages with the site map, and design user flows.
Of course, this level of expertise comes with years of relevant experience in the industry, so you should also be mindful of that factor. Experienced website designers know how to approach and solve a problem in a way that is appealing to your online visitors.
Another relevant factor to consider is their design style and aesthetic, which includes theoretical knowledge of color psychology, web fonts, and grid systems, as well as their personal touch on the visual side of the website.
This aspect is essential because a website designer’s style can influence your brand perception and should align with your ideal customer profile.
Besides style, checking their expertise in responsive web design and the latest design trends is essential. This way, you ensure your web designer is always aware of what tools and tactics they should use to design websites that match current global standards.
A good website designer should be able to assist your search engine optimization (SEO) efforts. This includes ensuring that your website’s overall structure, layout, speed, mobile responsiveness, and performance are SEO-friendly. This will allow you to rank higher on relevant keywords and attract organic traffic to your website.
Lastly, your ideal candidate should have good time management skills. They'll juggle deadlines and deliverables like pros, ensuring your project stays on track.
Other options to find a website designer for hire
When searching for the top talent to assist your web design efforts, there are a couple of options to consider. Let’s have a closer look at each one of them:
Freelance Web Designers
The first option is to look for an individual freelance web designer with good experience and expertise in their field. You can use platforms like Upwork, Fiverr, WorkingNotWorking, or others to choose the top talent.
Working with freelancers can be beneficial because of their cost efficiency and speed of work delivery. However, navigating freelance platforms and vetting candidates can take time, and getting a freelancer who owns the projects and offers smooth communication is even more challenging. This is where agencies and other specialized companies thrive.
As a specialized design platform, Awesomic, for instance, streamlines the process by AI-matching your project requirements with skilled designers in as few as 24 hours and offers communications updates at least once every business day.
Design Agencies
Another way to proceed with hiring a web designer is to ask for help from design agencies that offer relevant services to your business needs.
This way, you can access a wider team of experienced professionals, guaranteeing reliability and a smooth experience leading to your desired result. Agencies will have more resources to help you achieve your goals, but they are usually pricey.
Design Directories and Platforms
The design directory is where you can find a selection of web design service providers with their profiles and work examples. This way, you have many options when searching for a perfect provider for your company.
Tips for Finding the Ideal Web Designer for Your Business
If we look at the step-by-step approach to finding a perfect web designer to help your company shine online, it all starts with clearly defining your project requirements and expectations to determine what kind of talent you need to look for.
It would help if you had a set budget for the whole process to ensure that the expectations are aligned from both sides.
Then, you are ready to find perfect candidates on relevant platforms. Remember to review your chosen candidate’s client testimonials and feedback from previous collaborators to avoid misunderstandings throughout the process.
After that, you are ready to conduct interviews, check their personality match with the team, and make the offer to the candidate who has a proven track record and is motivated to assist you in designing a perfect website for your business.
Find the perfect website designer for your needs with Awesomic
Hiring a reliable web designer can bring a lot of skill and expertise to your team – they listen to your ideas, do proper customer research, add their personal touch, and design web pages that excite your online visitors about your brand.
We invite you to check out our Awesomic plans, which have a monthly payment and no added fees. Awesomic connects you with vetted web designers who understand your needs because they have previously solved similar issues in similar industries.
