About Toothy
About Toothy
Toothy.ai transforms dental practices by automating back-office tasks and streamlining Revenue Cycle Management (RCM), cutting costs and boosting efficiency.
Problem
Toothy.ai was accepted into the YC Winter Batch and urgently needed a complete website overhaul to reflect their growth.
Deadline
”ASAP, by Monday if possible.” - CEO of Toothy
Solution
Awesomic, a marketplace for vetted talents, connected Toothy with design and dev in less than 24 hours. By the next day, updates were already underway, delivering a polished new website right on time.
Industry
Health
Location
🇺🇸 U.S.A.
Duration
2 weeks
Plans
Pro
Visual Identity
Visual Identity
We chose purple as the primary brand color for its connection to AI and healthcare, refining their visual identity to show more professional maturity. Feedback guided the use of clean typography, serious tones, and relatable imagery to establish trust.
Website redesign
Website redesign
Our main goal was to redesign the website to establish trust and appeal to dentists and office staff while converting visitors into leads.
Tailored Messaging
Balanced communication for dentists and office staff to build trust and drive interest.
Professional Visual Identity
Delivered clean design with custom illustrations to instill trust and credibility.
Rapid Execution
Completed a full website redesign in record time to meet YC-driven deadlines.
How we collaborated
How we collaborated
Kickoff & Alignment
We quickly aligned with Toothy’s goals in a call, balancing trust-building for dentists and office staff with tight deadlines driven by their YC Winter Batch launch.
1
FROM SEARCH TO ONBOARDING, WE HANDLE IT ALL
Visual Identity Refinement
In the first 2 days, we refined their design with a professional purple palette, clean typography, and custom illustrations to highlight their value and credibility.
2
Design Iteration
Over the next 4 days, we rapidly iterated on Figma wireframes, incorporating feedback to ensure a seamless flow and mobile-friendly layouts.
3
Handoff to Development
Within one week, we transitioned finalized designs to Webflow, enabling a fast, polished launch on time for their YC-driven deadline.
4
Illustrations
Illustrations
Summary
In just 7 days, Awesomic revamped Toothy.ai’s website to meet their urgent YC Winter Batch deadline. From refining the visual identity to a complete Webflow handoff, we delivered a professional and polished design that resonated with both dentists and office staff.
Other projects
Other projects